Case Film

The Dot :

The Case
The communication objective was to get people to come to the store using a low cost viral idea that would drive excitement. With almost no budgets, how could we generate that incremental revenue? Our core insight was to tap into the human curiosity and animal like instinct to chase and find. Idea: SPOT THE DOT, the tiniest promotional piece done in Bahrain. This piece won a Bronze at the Dubai Lynx 2014.