Creatively led, strategically driven, award-winning, 360 Creative Director with experience in digital, social, experiential and traditional advertising. With a passion for creative problem solving and digital solutions, I subscribe to the principle of design and media to create work that’s entertaining as it is culturally impactful. My work has been recognised by the Effie Awards and the Dubai Lynx. In the past 25 years I’ve been lucky to work with some of the finest brains in leading agencies like Hakuhodo, JWT, O&M and Dentsu Aegis. Here I’ve helped shape and redefine revered brands like American Express, Kleenex, Economic Development Board of Bahrain, Bahrain Tourism (BTEA), Bahrain Airport Company, Al Dana Amphitheatre, HSBC, Standard Chartered Bank, Trader Vic's, Kempinski Hotels, Peugeot, Mitsubishi and MG. Besides building brands, I’ve also helped revive agencies by building teams and nurturing a creative culture, which has produced exciting work and won multiple new businesses. Many brands, a few awards, lots of exposure, but most importantly — the adventure & the human connections.