KLEENEX Facial Tissue - TVC

A brand TVC for KLEENEX Facial Tissues, which was aired across the Middle East. The film idea builds on the insight that the brand has become synonymous with care in the region for generations.

VO transcreation:

I remember the days

When you drew a smile on my face

You gently wiped away my tears

And your softness took away all fears

I found joy and happiness in you

My comfort then, now and forever, is you

Kleenex. Comforting you throughout the years.

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