Shop Bahrain: Every Turn Is A Surprise
Residents and visitors are constantly looking for newer and exciting experiences. This is especially true during the months of December and January, when pleasant weather coincides with the celebratory/holiday season.
This is when Shop Bahrain comes in with moments and experiences that cover shopping and beyond.
Shop Bahrain’s offerings come as a pleasant and welcome surprise. The thought is more relevant this year, with the “Festival City”.
In this route we build on the “surprise element”, which cover every corner and turn in Bahrain during the festival period.
This is when Shop Bahrain comes in with moments and experiences that cover shopping and beyond.
Shop Bahrain’s offerings come as a pleasant and welcome surprise. The thought is more relevant this year, with the “Festival City”.
In this route we build on the “surprise element”, which cover every corner and turn in Bahrain during the festival period.
THE ACTIVATION
At the heart of this concept is an activation idea, which brings to life the idea of “Every Turn Is A Surprise”.
This will involve an installation in the centre of the “Festival City”, and all other activities and events will revolve around this installation.
The installation will be visible from long distance because of its size, and attractive/engaging because of its offerings.
At the heart of this concept is an activation idea, which brings to life the idea of “Every Turn Is A Surprise”.
This will involve an installation in the centre of the “Festival City”, and all other activities and events will revolve around this installation.
The installation will be visible from long distance because of its size, and attractive/engaging because of its offerings.
Presenting, the world's largest spin wheel.
Objective:
• Make Shop Bahrain the most talked about event, not just in Bahrain but the entire region.
• Build a device that increases visibility of the Festival City, and acts as a pull to increase curiosity and footfall.
• Get the retailers excited through a unique media to brand and increase their brand’s visibility (SPECIAL SPONSORS FOR THE WHEEL).
• Drive purchase, as people will need to spend to get a chance to spin the wheel and win prizes.
• Make Shop Bahrain the most talked about event, not just in Bahrain but the entire region.
• Build a device that increases visibility of the Festival City, and acts as a pull to increase curiosity and footfall.
• Get the retailers excited through a unique media to brand and increase their brand’s visibility (SPECIAL SPONSORS FOR THE WHEEL).
• Drive purchase, as people will need to spend to get a chance to spin the wheel and win prizes.
Mechanics:
• Shoppers with spends of BD 50 & above get a raffle ticket. A limited quantity of these raffles will include a chance to spin the giant ‘Spin Wheel’ and win big.
• The Spin Wheel event will be held on the 15th Day and the 30th Day of the festival to encourage spend & create news/PR though events around the wheel.
Rewards:
• The wheel will have prizes of substantial value, right from gold and mobile devices, to entire home appliances and cars.
Campaign Rollout
The campaign aims to capture the essence of the Spin Wheel, through visuals that showcase all the offerings of Shop Bahrain - shopping, dining and entertainment.
Focus on dining
AR: When readers scan the ad, the Spin Wheel comes alive, allowing them to spin the wheel and win prizes (or simply get more information about Shop Bahrain.
Interactive App Feature: A fun and engaging feature that complement the “surprise” factor. The Pinwheel in the App moves when you blow into the phone.
The Idea:
Before a movie starts, a giant Shop Bahrain Spin Wheel appears and starts rotating. The Spin Wheel has various seat numbers on it.
The seat number it stops on will win an instant surprise Discount Voucher from Shop Bahrain.
Before a movie starts, a giant Shop Bahrain Spin Wheel appears and starts rotating. The Spin Wheel has various seat numbers on it.
The seat number it stops on will win an instant surprise Discount Voucher from Shop Bahrain.
In Situ: Print
In Situ: Print
In Situ: Billboard
In Situ: Lampposts
Info Booklet:
An engaging Retailers Pack that gives them a taste of what the event holds. The DM includes 3 sections, each highlighting the benefits that accompany a tier: Gold, Silver, Bronze.
